SAP at dmexco
2018
For SAP at dmexco, Europe’s leading event in the field of digital marketing and technology, a dynamic concept was created to showcase the advanced technical innovations of SAP.
Using full, half and quarter circles on top of a grid, a flexible, but at the same time, unifying system was created where the graphic could easily be adapted to any type of surface, print or digital.
Collaborators
Creative direction: Christian Flaccus
Animation: Elli Binder
